Start with lighting, composition and the details that matter.
Start with your brand identity.
Before choosing an image tool, define your brand personality, visual tone and non-negotiables. Then use AI to explore creative directions, with people reviewing the details and quality before anything goes live.
Be specific about what must stay the same.
Describe the product shape, packaging and brand details that must remain accurate. Supply approved reference assets where available.
Choose a direction before producing variations.
Review lighting, composition and product accuracy first. Once the direction is agreed, adapt it for each channel.
PUT IT INTO PRACTICE
Try this prompt
Create an image direction for [product] and [brand]. Use [brand colours], [lighting] and [composition]. Preserve the product shape and packaging. Avoid invented claims and additional text. Provide three concepts for review.
Use your own approved information. Check the output before using it.